1. Do we have a church website? If so, why? And how many of our members use it and how often? What features are most valuable and why? Does our website attract visitors (grow our church) or is it used only for members?
2. Does our church building have good wifi internet or cellular service? In other words, could people use the app while theyre in church (church apps are used often in the church.)
3. Do our members have smart devices? And if so, how often do they use apps on their phone versus go to websites on their phones (I recommend you exclude search engines because youre trying to measure if a person wants to go to sites they already know (i.e. your church website) via the web or if they prefer an app to connect to things they love).
4. Does social media, email, text, and other methods provide our church with an efficient means of communications throughout the week? Its important to note that many churches that measure views on social media will notice that less than 10% of their church members actually see their posts. Emails as well are often read by less than 30% of their recipients. Could an app assist in this? Do our members enjoy using apps already for communication? Would it help to have a safe place to discuss spiritual topics, prayer needs, or other things?
5. Would a church directory on an app that is updated by our members benefit our church? Would members use one on our website (likely requiring a login) just as much?
6. How many people in our church would admit that there are times when they want to give to our church but can not because they do not have cash or check or they were unable to attend? Does our church believe that Church giving would increase because of a church app or would we receive just as many gifts from other means such as our website, another app such as venmo.com or just at weekend services? Does the growing trend of digital giving over cash and check make this decision inevitable for a church?
7. Does the cost of a church app outweigh its value? Be aware that there are very affordable church app companies with great features such as SmartChurch.com. Would these features be available more cheaply through a website and would our members use it often?
8. Would conversations, prayer requests, event RSVP, church directory, videos, pictures, and other features move our church towards our goals (community, biblical understanding, worship, spiritual growth, etc.) or away from them?