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According to Search Engine Watch, there are 7 reasons why and how content goes viral. These include content that is able to trigger emotions, positive sentiment such as the Ice Bucket Challenge, and peoples natural tendency to share powerful ideas.
But virality isnt the only measure of online content success. Your online weed content, for example, doesnt have to be seen and loved by everyone. As long as your target audience responds positively to your content, you may not think of it as viral but you can consider it as a job well done.
Of course, getting there takes some work. So if youre looking for ways to promote your weed blog or specific articles, weve got some tips for you to try.
How to Promote Your Online Weed Content
1. Target Smaller Community Sites
Remember what we said about reaching your target audience? The beauty of going after smaller community sites such as Reddit or Quora is you can go after active and focused audiences, which is awesome for niche-specific blogs.
But take note, this may sound easy but you cant forget about adding value to the community. This means you have to establish yourself as an authority. In this case, an authority in weed.
Try to be helpful and actively participate. That means posting questions and maybe even promoting others work. When community members notice your contributions, they will start following you, which is your cue to start sharing (aka promoting) your content.
2. Consider Paid Promotion
Some channels such as content recommendation platforms work for those who want to reach a wide audience. If you want to be an online weed content to stand out, though, you should promote on social networking and/or social bookmarking sites.
Why?
With Facebooks sponsored posts or Twitters promoted tweets, you get the option to really hand pick the people whom you want to see your content. These promotion channels will allow you to go as granular as you want. You can target by age, occupation, location, and even marital status.
For those who have a limited marketing budget, this is also a cost-effective option. You can adjust your bids as low as $1/day. This means you dont have to spend a lot just to get eyeballs to your weed website.
3. Work with Influencers
Business Dictionary defines influencers as individuals who can affect others purchase decisions. They can do this because of their authority (real or perceived), knowledge, position, or relationship.
If you can network with influencers in your niche and get them to share your content, you automatically get access to their followers. If youre an influencer yourself (refer to what we said about building authority), it becomes a mutually beneficial partnership. Your combined audience obviously means increased exposure for both parties.
Now, if youre still working on becoming an influencer, perhaps you could ask to become a contributor on their site. If its a blog about weed brownies, you can write a related post or do a video reviewing pot brownies.
4. Try Retargeting
An easy way to promote your content is retargeting. If youre not familiar with the concept, it means getting visitors who have read one or some of your posts and luring them back to your weed website.
This is usually done with ads. Tagged visitors will be shown banner ads that will hopefully entice them to check your site again. Retargeting can also be accomplished with email marketing.
If you send out newsletters, you can use social media retargeting and deliver exclusive content to your existing subscribers.
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